Programme Overview

The Bachelor of Business Administration (BBA) program at CVRU Vaishali serves as a gateway to diverse career opportunities across sectors such as Marketing, Human Resources, Finance, and Sales. Designed to equip students with essential management and leadership skills, the program prepares future professionals for managerial roles and entrepreneurial ventures. With a strong emphasis on practical knowledge and industry-relevant training, the BBA course helps students develop a deep understanding of business operations and strategic decision-making. As the demand for skilled business professionals continues to grow, the BBA program empowers students to navigate and succeed in the dynamic world of business.

  • 3 Years

    Duration of programme

  • UG

    Level of Study

Key Highlights

Well versed library
Industry- academia interactions
Industrial visit
Internship & Placements
Well qualified & Highly Educated faculty Members

How will you benefit

Industry-Relevant Skills
Leadership Development
Career Opportunities
Strong Foundation for Higher Studies

What will you study

The curriculum offers a strong foundation in core areas such as finance, marketing, human resources, and organizational behavior.

The BBA program at Dr. C.V. Raman University is designed to equip students with a comprehensive understanding of key business and management disciplines.

Students will develop both functional expertise and a holistic view of modern management practices, preparing them to tackle real-world business challenges with confidence.

The program also focuses on enhancing soft skills—including communication, teamwork, and leadership—which are essential for success in professional environments. By the end of the course, students will be ready to take on managerial roles or pursue entrepreneurial ventures.

  • PO-1-Critical Thinking: Graduates will demonstrate the ability to think critically, analyze complex business problems, and make informed decisions.
  • PO-2-Communication Skills: Graduates will effectively communicate ideas, strategies, and solutions in written, oral, and digital forms.
  • PO-3-Ethical Decision-Making: Graduates will apply ethical principles and social responsibility in business contexts, making responsible and morally sound decisions.
  • PO-4-Teamwork and Collaboration: Graduates will work effectively as part of a team, demonstrating leadership and interpersonal skills.
  • PO-5-Financial Competency: Graduates will understand financial principles and be able to manage financial resources, make financial forecasts, and evaluate investment opportunities.
  • PO-6-Global Perspective: Graduates will be aware of the global business environment, understand international markets, and appreciate cross-cultural differences.
  • PO-7-Innovation and Entrepreneurship: Graduates will possess entrepreneurial skills, such as idea generation, business planning, and risk management.
  • PO-8-Strategic Management: Graduates will be capable of formulating and implementing strategic plans to achieve organizational goals.
  • PO-9-Research and Analysis: Graduates will have research skills, including data analysis, market research, and the ability to draw evidence-based conclusions.
  • PO-10-Leadership Skills: Graduates will exhibit leadership qualities and the ability to motivate and guide teams and organizations.

  • PSO-1-Prepare students not only for managerial roles in public and private sectors but also nurture their entrepreneurial mindset, encouraging them to build and lead their own ventures.
  • PSO-2- Equip students with the qualifications to pursue a wide range of positions—managerial, executive, and non-executive—in both private and government organizations. Leading recruiters include renowned companies such as Deloitte, L&T Finance, Vedanta, and ICICI Prudential.
  • PSO-3- Develop the ability to recognize emerging business opportunities, foster innovation in professional settings, and adapt to the ever-evolving complexities of the business environment.
  • PSO-4-Build the capability to work efficiently both independently and collaboratively, taking on leadership roles and contributing effectively in multidisciplinary and team-oriented settings.
  • PSO-5-Impart a thorough and in-depth understanding of essential business disciplines including finance, accounting, marketing, human resource management, and operations.
  • PSO-6-Encourage a commitment to independent learning and continuous professional development, promoting a habit of lifelong learning.

  • PEO-1- Professional Competence: Graduates will acquire foundational knowledge in business management, accounting, marketing, and organizational behavior. They will be equipped to solve practical business problems using modern tools and techniques.
  •  PEO-2- Entrepreneurship and Innovation: Graduates will develop entrepreneurial thinking and creative problem-solving skills. They will be capable of starting and managing business ventures or contributing to innovation within organizations.
  •  PEO-3- Ethical Leadership: Graduates will demonstrate leadership qualities with a strong sense of ethics and social responsibility. They will lead teams and projects while maintaining integrity and transparency.
  • PEO-4- Lifelong Learning: Graduates will recognize the importance of continuous learning and professional development. They will be prepared to pursue higher studies or industry-relevant certifications.

Curriculum

  • Fundamental of Entrepreneurship
  • Principles of Management
  • Business Math
  • Business Environment
  • Managerial Economics

  • Organizational Behavior
  • Business Communication
  • Introduction to Accountancy
  • Macro Economics
  • Hindi basha and sanrachna

  • English Language and Scientific Temper
  • Business Statistics
  • Business Law
  • Business Ethics and CSR
  • Retail Management

  • Introduction to soft skill & Team Building
  • Financial Management
  • Marketing Management
  • Production & Operation Management
  • Human Resource Management

  • Human Values & Ethics
  • Public Relation & Corporate Image
  • Case Study Analysis Marketing Group
  • Consumer Behaviour
  • Advertising and Sales Management
  • Retail & Rural Marketing HR Group
  • Training and Development
  • Human Resource Planning and Development
  • Legal Framework Governing Human Relation Finance Group
  • Security Analysis and Portfolio Management
  • Financial Institution & Services
  • Tax Management & Planning Retail Group
  • Brand Management
  • Retail Techniques & Skills
  • Retail Marketing Production Group
  • Technology Management
  • Productivity
  • Material Management

  • Business Research
  • Corporate Strategy Marketing Group
  • Service Marketing
  • Digital Marketing
  • International Marketing HR Group
  • Management of Industrial Relations
  • Organizational Change and Intervention Strategies
  • International Human Resource Management Finance Group
  • Working Capital Management
  • Financial Derivatives
  • Banking & Finance Retail Group
  • Supply Chain Management
  • Mall & Risk Management
  • Customer Relationship Management Production Group
  • Quality Management & ISO
  • Process Planning and Control
  • Process Reengineering Project/Dissertation/Internship Entrepreneurial Project Work & Viva Voce

CAREERS AND EMPLOYABILITY

Marketing Executive/Manager
Human Resource Executive
Financial Analyst/Advisor
Sales Manager

ELIGIBILITY CRITERIA

12TH PASS

GEN.-45% ST,SC,OBC-40%

 

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Dr. C.V. Raman University

Village:- Bafapur Banthu, Post: Bhagwanpur NH-22 Hajipur-Muzaffarpur Highway Vaishali, Bihar PinCode: 844114

7061331733 | 7352539653 | 8815077587

info@cvrubihar.ac.in

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